How To Choose The Right Men's Styling Product

Choosing the right styling product is essential to maintaining a refined appearance throughout the day. Below is a detailed breakdown by GUMANE's barbers.

Pomade — Sleek And Sophisticated

Pomade offers a high-shine finish with strong hold, making it ideal for the Side Part and Slick Back. Water-based formulations wash out more easily than oil-based ones.

Clay — A Natural Matte Finish

Clay delivers an understated matte effect while adding visible thickness — the preferred choice for the Textured Crop and messy styles.

Wax — Versatile Everyday Hold

Wax sits between pomade and clay, providing a semi-matte finish with moderate hold. It suits almost every daily hairstyle.

Gel — Maximum Hold

Gel produces a firm, glossy finish, ideal for formal occasions requiring an unwavering shape. Use sparingly, as overuse can dry out the hair.

Pre-Styler & Sea Salt Spray

Applied before drying, these products build volume and texture. Sea Salt Spray creates a natural, beach-inspired look — currently a leading trend.

Visit GUMANE Shop for personalised advice and authentic products.